Optimisasi mesin pencari (bahasa Inggris: Search Engine Optimization, biasa disingkat SEO) adalah serangkaian proses yang dilakukan secara sistematis yang bertujuan untuk meningkatkan volume dan kualitas trafik kunjungan melalui mesin pencari menuju situs web tertentu dengan memanfaatkan mekanisme kerja atau algoritma mesin pencari tersebut. Tujuan dari SEO adalah menempatkan sebuah situs web pada posisi teratas, atau setidaknya halaman pertama hasil pencarian berdasarkan kata kunci tertentu yang ditargetkan. Secara logis, situs web yang menempati posisi teratas pada hasil pencarian memiliki peluang lebih besar untuk mendapatkan pengunjung.
Sejalan dengan makin berkembangnya pemanfaatan jaringan internet sebagai media bisnis, kebutuhan atas SEO juga semakin meningkat. Berada pada posisi teratas hasil pencarian akan meningkatkan peluang sebuah perusahaan pemasaran berbasis web untuk mendapatkan pelanggan baru. Peluang ini dimanfaatkan sejumlah pihak untuk menawarkan jasa optimisasi mesin pencari bagi perusahaan-perusahaan yang memiliki basis usaha di internet.
If you own a website or blog, or even if you work with anything corresponding to the internet, you’ll undoubtedly want to understand a bit concerning search engine optimization (SEO). An excellent strategy to get started may be to acquaint your self while using most common terms of the trade, and beneath you’ll find 10 important terms in SEO world. For those who may have learned Search engine optimization, think about this post again as a refresher! :mrgreen:
1. SEM: Stands for Search Engine Marketing, and as the name means that it involves marketing services or anything via search engines like google. SEM is separated into two major pillars: Search engine optimization and Ppc. Seo is short for Search Engine Optimization, and it’s the technique of optimizing web sites to build their webpages appear on the organic search results. PPC stands for Pay-Per-Click, and it’s the practice of buying clicks coming from search engines. The clicks result from sponsored links in the SERP (Search Engine Result Pages).
2. Backlink: Equally known as inlink or merely link, it’s an hyperlink on yet another site pointing back to your actual blog. Backlinks are important for Seo because they impact straight the Pagerank of any internet page, impacting on its SERP.
3. PageRank: PageRank is an algorithm that Google utilizes to estimate the relative important of pages across the internet. The basic thought behind the algorithm is the reality that a link from page A to page B can be noticed as a vote of trust from page A to page B. The greater the quantity of links (weighted to their value) to a page, for that reason, the higher the probability that such page is important.
4. Linkbait: A linkbait is a piece of web content material published on a internet site or blog using the aim of attracting as many backlinks as doable (so that you can improve one’s search rankings). Typically it’s a written piece, but it may also be a video, a picture, a quiz or anything else. A classic example of linkbait are the “Top 10? lists that have a tendency to grow to be well-known on social bookmarking internet sites.
5. Link farm. A link farm is really a group of websites where each internet site hyperlinks to each other site, using the purpose of artificially increasing the PageRank of all the websites within the farm. This practice was successful within the early days of search engines like google, but today they’re seeing as a spamming technique (and thus can get you penalized).
6. Anchor text: The anchor text of a backlink will be the text that’s clickable on the internet page. Having keyword rich anchor texts support with Search engine optimization since Google will associate these search phrases using the content material of one’s website. In the event you have a weight loss blog, for instance, it would help your search rankings if some of the backlinks had “weight loss” as their anchor texts.
7. NoFollow: The nofollow is often a link attribute utilized by internet site owners to signal to Google that they do not endorse the web site they are linking to. This can come about either when the link is produced by the users themselves (e.g., blog comments), or when the link was paid for (e.g., sponsors and advertisers). When Google sees the nofollow attribute it’s going to basically not count that link for the PageRank and search algorithms.
8. Link Sculpting: By using the nofollow attribute strategically webmasters were ready to channel the flow of PageRank within their websites, thus growing the search rankings of desired pages. This practice is no longer successful as Google recently alter how it handles the nofollow attribute.
9. Title Tag: The title tag is literally the title of a web page, and it is one of the most important factors inside Google’s search algorithm. Ideally your title tag must be distinctive and include the major keywords of the page. It is possible to see the title tag of any web page on top of the browser while navigating it.
10. Meta Tags: Like the title tag, meta tags are used to give search engines like google a lot more data regarding the content material of the pages. The meta tags are placed inside the HEAD section of one’s HTML code, and thus aren’t visible to human visitors.
And that’s all the 10 important terms in SEO world I mean.
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